Rioja and wine have a relationship that dates back millennia. Since the Romans occupied these lands in the 2nd century BC, the marks of grape growing and winemaking have been part of the landscape.

Archaeological remains of rock presses and wineries can be found scattered across the wine region. This special relationship took hold in the Middle Ages around abbeys and monasteries, such as the one in San Millan de la Cogolla, cradle of the Spanish language. Later, the modern age saw the appearance of the first wine merchants, which led to an increase in planted surface area and production. Alegro's vineyards has been a faithful witness of this coexistence surrounded by legends and historical battles disseminated along the St. James' Way. They come from the geographical centre of the wine region, a privileged viewpoint to admire and understand Rioja wine and its history in its full scope.